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27/11/2020 в 17:21 #3631Jennifer CarterГость
The Marketing Director’s Handbook
The Definitive Guide to Superior Marketing for Business and Boardroom Success
by Tim Arnold, Guy Tomlinson
- Release date: September 15, 2008
- Publisher: The Marketing Directors Ltd
- ISBN: 9780955886003 (0955886007)
- Format: hardcover, 416 pages
- Language: english
- Author: Tim Arnold, Guy Tomlinson
About The Book
«The Marketing Director’s Handbook» is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they’ll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.
FictionBook The Marketing Director’s Handbook by Tim Arnold buy on Kobo. MP3 book The Marketing Director’s Handbook download on Android. PDF ebook The Marketing Director’s Handbook.27/11/2020 в 18:00 #3635vaharvarГость
Fourth Wise Man – Mig Holder – 9780806627137