Critical Thinking in Consumer Behavior – read online

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    Critical Thinking in Consumer Behavior
    Cases and Experiential Exercises

    by Judy Graham

    🔰 Critical Thinking in Consumer Behavior — CLICK HERE 🔰

    • ISBN: 9780136027164 (0136027164)
    • Language: english
    • Author: Judy Graham
    • Release date: July 1, 2009
    • Publisher: Pearson
    • Format: paperback, 173 pages

    About The Book

    This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they’re applied in the real world.

    The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences

    Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

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